W Revenue dot ComDouble Your Site’s Revenue - Scott Wainner on Web Business

ResellerRatings Profile on Monetization3 comments

It’s not always obvious at first glance exactly how a site makes its money.   Here’s how ResellerRatings is monetized:

shop.resellerratings.com Shopping.com CPC clicks
Shopping.com Direct-to-merchant Clicks
Ratings data licensing fees
Homepage fixed logo 125×50 ads
Premium Edge merchant subscriptions
Tacoda behavioral data
Google Adsense
Affiliate CPA promotion links

Shop.resellerratings.com CPC Clicks
Nearly every page of our site is designed to funnel users into the shop.resellerratings.com […]

Popularity: 16%

Q&A: The Questions10 comments

You’ve got questions, I’ve got answers!  Ask me your web business questions or just questions about my background and how I got to where I am.  I’ll answer every question as thoroughly as I can and prepare a Q&A format for my an upcoming post.  Feel free to post your question as a comment below, […]

Popularity: 16%

Stress Busters for Fun and Profit9 comments

digg_url = “http://www.wrevenue.com/2007/10/28/stress-busters-for-fun-and-profit/”;

Most business owners work themselves into the ground. If you’re having fun and feeling good, and your life is in balance (i.e. you’re not neglecting family and friends or other responsibilities), then you’re probably not overworked. But if you’re feeling overwhelmed, you’re irritable, sleepy, and work feels like an […]

Popularity: 30%

Are Digg Editors Manually Promoting Stories at Night?10 comments

Most everyone should be familiar with Digg.com - if your blog post or site gets mentioned there and it makes it to the homepage, you’ll get thousands of visitors and backlinks in a flash, so it’s an important site to be aware of for any web business owner. The algortihm that Digg uses to […]

Popularity: 21%

25 Must-Do’s When Selling a Dot Com Business14 comments

digg_url = “http://www.digg.com/tech_news/20_Must_Do_s_When_Selling_a_Dot_Com_Business”;

I could probably write a book about this but I’m going to touch on the finer points of what to do when someone says “hey, I want to buy your site”, and how not to mess up a good thing. I recently talked to a guy who was pretty hasty with […]

Popularity: 51%

CPC Ads Earn 50x More Than CPA17 comments

Which model is better for publishers? Should you use an affiliate link to send traffic to a retailer, hoping that the person buys and earns you 5% of the sale price, or should you run CPC based ads on your site that earn you a cost per click?
I can tell you that for ResellerRatings […]

Popularity: 27%

The Category Winner: Tech + Shopping10 comments

Now I might be biased here given that I own and operate ResellerRatings, a tech shopping and store ratings site, but it’s my opinion that of all the different subjects that you could choose for your blog, forum or other content site, tech shopping offers you the biggest reward. I’ll present my case:
Plasma TV’s, […]

Popularity: 24%

Don’t Strive to Be Rich64 comments

With so many “make money online” blogs it seems that people are really into striking it rich and they think that getting rich will make them so very happy. Big houses, fast cars and all that. I did cash out in ‘99 when I sold my sites to EarthWeb, Inc., and got quite […]

Popularity: 100%

SEO: The Importance of Anchor Text in Backlinks24 comments

After I met with Matt Inman at the Search Engine Strategies conference in San Jose and saw his amazing success with his linkbait quizzes, where he was able to push mingle2.com (now justsayhi.com) up to the #1 ranked position for keyword “online dating” in Google (above Match.com and eHarmony), I started reevaluating my own backlinks, […]

Popularity: 29%

Startups: Hire Workers for Zero Dollars8 comments

Back in 2002 when I needed to hire developers to revamp ResellerRatings.com, I didn’t have the funds to pay $80,000 developer salaries while the site earned $0. The solution was simple: hire developers solely on a royalties/revenue sharing basis. Granted, you will have to look to find people that are willing to work […]

Popularity: 23%