Popular posts
Negotiate CPM Guarantees with Kontera and Vibrant Media
Posted by Scott on 2nd October, 2007 | 7 commentsSome site owners are opposed to the use of contextual ads like Kontera and Vibrant Media because they believe the ads to be intrusive to their site’s users and that they don’t generate much revenue anyway. Two points: 1) You can negotiate a CPM guarantee rate with both Kontera and Vibrant (IntelliTXT) if you have a quality site, 2) If you have a forum or other site that has guests and members, consider displaying contextual ads to guests only. It will annoy the guests but not your logged in members. Already doing this? Please post a comment or contact me (top navbar link) about the CPM guarantees you were able to negotiate with these networks.
Popularity: 10%
Tuesday, October 2nd, 2007 at 1:20 am and is filed under Web Business. If you like this post why not subscribe to my full text RSS feed. You can leave a response, or trackback from your own site.
Community
I have been a member of Kontera for a few months now, but was only doing a few dollars for 6 weeks of testing. I removed them. I added them back a couple of days ago to see how it is now and have thought about emailing them when I have a couple of months traffic to show.
Would you recommend waiting a month or 2 or just emailing them right away?
I’ve been trying Kontera and have only been making a few cents. How much traffic would you reccommend before you can negotiate a CPM?
What kind of CPM guarantee rate would you try to aim for?
i have vibrant media on a couple of sites and have consistently brought in only a few bucks.
Not sure how much traffic you need to negotiate the guarantee but I’d be interested to hear how it works out for you. We’re using Kontera on TechIMO which gets about 800,000 monthly page views but I’m sure they’d consider it for smaller sites especially if they are niche/targeted.
“i have vibrant media on a couple of sites and have consistently brought in only a few bucks.”
Well, that’s because you’re waiting for clicks on their ads instead of being paid per impression.
I tried to get into the Kontera network and I got denied because of limited contextual potential or some such. I am getting around 200,000 page views a month, that being said my site is mostly imagery so I wasn’t that surprised to be rejected.
I’ll try again in a little bit when I build out my community section and see if I can negotiate a decent CPM.
Out of interest, Scott how much are you getting on your sites?
Also, will you be selling any of those links in the footer? If you are PM me with some prices.