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Money for Nothing: Tacoda Behavioral Targeting
Posted by Scott on 10th October, 2007 | 8 commentsGet a monthly check just for adding some transparent code to your pages that does nothing more than track the behavior of your users. Stick Tacoda’s Javascript code at the bottom of your pages to “flag” your users as being interested in your site’s subject, and whenever those users visit other sites where Tacoda is showing ads, Tacoda will be able to target the ads to the user’s interest. Tacoda charges a premium to advertisers for this, since it increases their ROI, and shares the revenue with you for the use of your data.
Behavioral targeting is a way of knowing that since Jim visited your site about Technology, he must like Technology, so show him a Technology ad when he visits CNN. You shouldn’t worry about privacy concerns though, because Tacoda doesn’t know anything about each user other than that they visited your site, but Tacoda does provide an opt-out link. The key here is that this is a hidden tracking script, it will not show any ads on your website.
We’ve earned about $4,000 this year from Tacoda’s Audience Provider program, so it’s worth trying. Give it a few months to start generating revenue though, Tacoda has to use your behavioral data in ad campaigns before they will pay you anything and that process can be delayed.
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Wednesday, October 10th, 2007 at 1:01 pm and is filed under Web Business. If you like this post why not subscribe to my full text RSS feed. You can leave a response, or trackback from your own site.
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Hey there,
Any idea if we can run this along other ads product? We all know how some ads agencies can be fickle about what you use in the background of your page..
Cheers.
K.
Hey Scott, that sounds great! Money for nothing is something we would all like
I don’t think Tacoda places restrictions on what ads can be on the page because they aren’t an ad, they are invisible code that just gathers data and tags your visitors as having visited your site about marketing (for instance) so that Tacoda can serve marketing related ads to that person when they visit other sites. In fact, I think you can double up with other behavioral networks too like Almondnet Post Search (which I haven’t tested yet but will soon).
This is like advertising with Zango.
Zango users have already downloaded their toolbar, some 2+ million users?
This works somewhat similar since people are shown “ad” impressions to what they were searching for by keyword or typing in web addresses.
As for end user point of view, this would be somewhat annoying to view other pages?
Thanks for this tip, I’ll look into Tacoda.
Geez… They require one MILLION unique vistors per month.
Vic
“Geez… They require one MILLION unique vistors per month.”
Hmm did you write them, or does their site just say that? I’d ask them directly. I don’t recall that they had such a high minimum.
I applied using the site above and that was the reply I received from them.
BTW, Scott… FANTASTIC blog! I’ve been running affiliate sites for years but have plateaued so new ideas are like manna to me.
Best,
Vic