Comments on: CPC Ads Earn 50x More Than CPA http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/ Double Your Site's Revenue - Scott Wainner on Web Business Mon, 06 Sep 2010 01:37:17 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Web Designer India http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-3039 Web Designer India Thu, 12 Mar 2009 15:02:57 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-3039 The comparison you made between the two is an eye opener. Even for those who use the two types of advertisement on a regular basis. The comparison you made between the two is an eye opener. Even for those who use the two types of advertisement on a regular basis.

]]> By: FollowSteph.com - Quick Links http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-1126 FollowSteph.com - Quick Links Fri, 18 Jan 2008 03:21:37 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-1126 [...] CPC Ads Earn 50x More Than CPA A very interesting article on one companies experience testing Google CPA (Cost Per Action) compared to CPC (Cost Per Click). What stands out is that Google is going to a much much harder time figuring out which are fraudulent actions. They just don’t have access to enough data like CPC’s. [...] [...] CPC Ads Earn 50x More Than CPA A very interesting article on one companies experience testing Google CPA (Cost Per Action) compared to CPC (Cost Per Click). What stands out is that Google is going to a much much harder time figuring out which are fraudulent actions. They just don’t have access to enough data like CPC’s. [...]

]]> By: Sara The Bargain Queen http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-272 Sara The Bargain Queen Thu, 25 Oct 2007 15:03:09 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-272 Hi Scott, While it may be true in general that sites make more from CPC than CPA, what's true in general isn't true for every niche. At The Bargain Queen, our readers want bargains so we find them bargains. We have affiliate relationships with ~50 big brands now, so we can take the absolute best from thousands of discounted products and post them for our readers. The readers like it; it makes us money (and forces us to be very disciplined about only posting things our readers want to wear, rather than fashion's usual flights of fancy); and our site is no longer cluttered with adds from ripoffloans.com and dodgydiamonds.com. For us it's a win-win; for many other niches, it wouldn't work at all. I guess the rule-of-thumb is to find a way to make money doing what your readers want! Best regards, Sara Hi Scott,

While it may be true in general that sites make more from CPC than CPA, what’s true in general isn’t true for every niche.

At The Bargain Queen, our readers want bargains so we find them bargains. We have affiliate relationships with ~50 big brands now, so we can take the absolute best from thousands of discounted products and post them for our readers.

The readers like it; it makes us money (and forces us to be very disciplined about only posting things our readers want to wear, rather than fashion’s usual flights of fancy); and our site is no longer cluttered with adds from ripoffloans.com and dodgydiamonds.com.

For us it’s a win-win; for many other niches, it wouldn’t work at all.

I guess the rule-of-thumb is to find a way to make money doing what your readers want!

Best regards,

Sara

]]> By: Scott http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-262 Scott Wed, 24 Oct 2007 18:15:08 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-262 "Do those view numbers actually represent the number of clicks on that ad block?" No, the numbers are just fillers to keep everything looking the same on the page. The embedded adsense ads were an afterthought but I think they fit nicely and they are monetizing the page well. “Do those view numbers actually represent the number of clicks on that ad block?” No, the numbers are just fillers to keep everything looking the same on the page.

The embedded adsense ads were an afterthought but I think they fit nicely and they are monetizing the page well.

]]> By: Philip http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-260 Philip Wed, 24 Oct 2007 17:26:15 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-260 I noticed that you use a very clever way of positioning your Adsense ads between the other deals on Dealighted. Do those view numbers actually represent the number of clicks on that ad block? And was the list with deals designed with these type of Adsense blocks in mind, or did you add them later? I noticed that you use a very clever way of positioning your Adsense ads between the other deals on Dealighted. Do those view numbers actually represent the number of clicks on that ad block?

And was the list with deals designed with these type of Adsense blocks in mind, or did you add them later?

]]> By: Scott http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-252 Scott Wed, 24 Oct 2007 10:53:58 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-252 Only time will tell but yes, it's something to be concerned about. IMO, everything was fine until Chitika came in with extremely untargeted ads (which linked directly to merchants) and started flooding shopping.com with poorly converting traffic. I hear that Chitika improved their conversion and are dedicated to improving ROI going forward but now, Shopping.com has been forced to implement reduced pricing for non-converting traffic. I still think that their CPC payouts will exceed CPA programs, though. Only time will tell but yes, it’s something to be concerned about. IMO, everything was fine until Chitika came in with extremely untargeted ads (which linked directly to merchants) and started flooding shopping.com with poorly converting traffic. I hear that Chitika improved their conversion and are dedicated to improving ROI going forward but now, Shopping.com has been forced to implement reduced pricing for non-converting traffic. I still think that their CPC payouts will exceed CPA programs, though.

]]> By: ian http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-250 ian Wed, 24 Oct 2007 10:31:11 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-250 I am interested in your opinion on shopping.com 's value based pricing http://developer.shopping.com/page/ValueBased_pricing/ Since some of the other services also feed off their APR, are the golden days over? Starting to look more like an affiliate program, where click rate is dependant on conversion to sales, if that is the case, could affiliate programs end up paying better? I am interested in your opinion on shopping.com ‘s value based pricing
http://developer.shopping.com/page/ValueBased_pricing/
Since some of the other services also feed off their APR, are the golden days over? Starting to look more like an affiliate program, where click rate is dependant on conversion to sales, if that is the case, could affiliate programs end up paying better?

]]> By: Scott http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-245 Scott Wed, 24 Oct 2007 04:28:19 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-245 "So what if you make an affiliate page and dedicate your efforts to selling that affiliate via adwords and other traffic driving methods?? Don’t you think that will be more profitable???" Maybe, depending on your PPC marketing skills, but I think it would be quite a challenge and you would have to pick just the right products to market. I don't see: Kontera, Chitika, Widgetbucks, or Tacoda behavioral tracking, on your site. “So what if you make an affiliate page and dedicate your efforts to selling that affiliate via adwords and other traffic driving methods?? Don’t you think that will be more profitable???”

Maybe, depending on your PPC marketing skills, but I think it would be quite a challenge and you would have to pick just the right products to market.

I don’t see: Kontera, Chitika, Widgetbucks, or Tacoda behavioral tracking, on your site.

]]> By: great008 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-242 great008 Wed, 24 Oct 2007 02:24:33 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-242 So what if you make an affiliate page and dedicate your efforts to selling that affiliate via adwords and other traffic driving methods?? Don't you think that will be more profitable??? Alot of people share the same school of thought that people who visit tech sites are shall we say "adblind"??? Finally how do you think i can better my monetize my site?? I would greatly like to know your thoughts...Thx Scott :) So what if you make an affiliate page and dedicate your efforts to selling that affiliate via adwords and other traffic driving methods?? Don’t you think that will be more profitable??? Alot of people share the same school of thought that people who visit tech sites are shall we say “adblind”??? Finally how do you think i can better my monetize my site?? I would greatly like to know your thoughts…Thx Scott :)

]]> By: Scott http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-241 Scott Tue, 23 Oct 2007 22:39:26 +0000 http://www.wrevenue.com/2007/10/22/cpc-ads-earn-50x-more-than-cpa/#comment-241 Adsense isn't the only CPC game in town. IMO, shopping ads (Shopping.com's API, Chitika, WidgetBucks) will generate a lot more money for tech/shopping related sites than Adsense. Adsense isn’t the only CPC game in town. IMO, shopping ads (Shopping.com’s API, Chitika, WidgetBucks) will generate a lot more money for tech/shopping related sites than Adsense.

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