Comments on: The Category Winner: Tech + Shopping http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/ Double Your Site's Revenue - Scott Wainner on Web Business Thu, 28 Aug 2008 22:35:41 +0000 http://wordpress.org/?v=2.3 By: www.bestplasmatvdeals.info » The Category Winner: Tech + Shopping http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-225 www.bestplasmatvdeals.info » The Category Winner: Tech + Shopping Mon, 22 Oct 2007 22:10:00 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-225 [...] Scott put an intriguing blog post on The Category Winner: Tech + Shopping.Here’s a quick excerpt:A site about cars is cool, but it is going to attract a whole different advertiser than a site about finding bargains on Plasma TV’s. And the thing is, advertisers are paying more money to reach tech oriented shoppers than to reach … [...] […] Scott put an intriguing blog post on The Category Winner: Tech + Shopping.Here’s a quick excerpt:A site about cars is cool, but it is going to attract a whole different advertiser than a site about finding bargains on Plasma TV’s. And the thing is, advertisers are paying more money to reach tech oriented shoppers than to reach … […]

]]> By: Scott http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-224 Scott Mon, 22 Oct 2007 20:19:40 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-224 Oh and I'll add: if you're relying 100% on affiliate sales, meaning, you don't get paid until someone buys something, then you're really missing the boat. Getting paid when a person clicks on an ad will earn you far more money than earning 5% of what people actually end up buying. Oh and I’ll add: if you’re relying 100% on affiliate sales, meaning, you don’t get paid until someone buys something, then you’re really missing the boat. Getting paid when a person clicks on an ad will earn you far more money than earning 5% of what people actually end up buying.

]]> By: Scott http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-223 Scott Mon, 22 Oct 2007 20:17:06 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-223 "Erm, tech + shopping is the big winner? Clothing and accessories now out-sell tech products online …and there’s far less competition! ;)" I think you're missing the point. I'm not in the business of selling stuff. I'm in the business of making money from advertising. Clothing ads pay squat. The fact remains: when you stick an ad on your clothing site, you're going to get $0.05/click. When you stick an ad on your Plasma TV bargain site, you're going to get $1.00/click. You can decide which is better. Also, more competition in a category is better for publishers because it drives up the CPC. The more advertisers competing to advertise, the more they have to pay per click. “Erm, tech + shopping is the big winner?
Clothing and accessories now out-sell tech products online …and there’s far less competition! ;)”

I think you’re missing the point. I’m not in the business of selling stuff. I’m in the business of making money from advertising. Clothing ads pay squat. The fact remains: when you stick an ad on your clothing site, you’re going to get $0.05/click. When you stick an ad on your Plasma TV bargain site, you’re going to get $1.00/click. You can decide which is better.

Also, more competition in a category is better for publishers because it drives up the CPC. The more advertisers competing to advertise, the more they have to pay per click.

]]> By: Forum Business Blog http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-221 Forum Business Blog Mon, 22 Oct 2007 19:46:22 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-221 very cool post. I just came here from a review I read. I like your blog so far! very cool post. I just came here from a review I read. I like your blog so far!

]]> By: chipseo http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-215 chipseo Mon, 22 Oct 2007 14:50:31 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-215 Thanks for a great list and a detailed post. You always give so much detail and provide a lot to think about, thanks. Scott p.s. there are a lot of us Scott's around the Internet huh :) Thanks for a great list and a detailed post. You always give so much detail and provide a lot to think about, thanks. Scott

p.s. there are a lot of us Scott’s around the Internet huh :)

]]> By: qzcomplete » The Category Winner: Tech + Shopping http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-213 qzcomplete » The Category Winner: Tech + Shopping Mon, 22 Oct 2007 13:26:16 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-213 [...] read more here [...] […] read more here […]

]]> By: Sara from The Bargain Queen http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-210 Sara from The Bargain Queen Mon, 22 Oct 2007 11:30:07 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-210 Erm, tech + shopping is the big winner? Clothing and accessories now out-sell tech products online: http://www.nytimes.com/2007/05/14/technology/14clothing.html?_r=1&ref=business&oref=slogin ...and there's far less competition! ;) Erm, tech + shopping is the big winner?

Clothing and accessories now out-sell tech products online:
http://www.nytimes.com/2007/05/14/technology/14clothing.html?_r=1&ref=business&oref=slogin

…and there’s far less competition! ;)

]]> By: doobi » Blog Archive » The Category Winner: Tech + Shopping http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-206 doobi » Blog Archive » The Category Winner: Tech + Shopping Mon, 22 Oct 2007 09:46:40 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-206 [...] more here This entry was posted on Monday, October 22nd, 2007 at 2:44 am and is filed under cool sites. You [...] […] more here This entry was posted on Monday, October 22nd, 2007 at 2:44 am and is filed under cool sites. You […]

]]> By: The Category Winner: Tech + Shopping http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-205 The Category Winner: Tech + Shopping Mon, 22 Oct 2007 08:55:51 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-205 [...] post by Scott and software by Elliott [...] […] post by Scott and software by Elliott […]

]]> By: vince - reviewbay.com http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-204 vince - reviewbay.com Mon, 22 Oct 2007 08:42:42 +0000 http://www.wrevenue.com/2007/10/22/the-category-winner-tech-shopping/#comment-204 Thank you Scott. I've been using the networks you mentioned, and I think it's time for me to research and consider using shopping's API directly as an alternative. Thanks as always for your informative posts. Thank you Scott.
I’ve been using the networks you mentioned, and I think it’s time for me to research and consider using shopping’s API directly as an alternative.

Thanks as always for your informative posts.

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