Comments on: Making Money With PPC http://www.wrevenue.com/2007/11/07/making-money-with-ppc/ Double Your Site's Revenue - Scott Wainner on Web Business Thu, 28 Aug 2008 22:35:28 +0000 http://wordpress.org/?v=2.3 By: great008 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-552 great008 Fri, 09 Nov 2007 06:05:26 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-552 can someone help me understand how cpc works? i would like to get involved with it but i dont know if it would be worth it for my site. help would be appreciated. keep up the good stuff scott. can someone help me understand how cpc works? i would like to get involved with it but i dont know if it would be worth it for my site. help would be appreciated. keep up the good stuff scott.

]]> By: Peter http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-533 Peter Thu, 08 Nov 2007 16:03:07 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-533 "I won’t be able to easily tweak the campaign by removing ads or targeted sites that send me junky traffic that doesn’t monetize well." Its possible to track the referring websites for adsense. “I won’t be able to easily tweak the campaign by removing ads or targeted sites that send me junky traffic that doesn’t monetize well.”

Its possible to track the referring websites for adsense.

]]> By: Scott http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-517 Scott Thu, 08 Nov 2007 08:05:22 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-517 "Give it a few days and Google will work out you are getting a good deal and start increasing the CPC" Yeah I have seen this behavior in the past too, but so far so good with this new campaign. “Give it a few days and Google will work out you are getting a good deal and start increasing the CPC”

Yeah I have seen this behavior in the past too, but so far so good with this new campaign.

]]> By: Steve http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-484 Steve Thu, 08 Nov 2007 03:06:41 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-484 It's nice to see the other side of the coin. As a blogger my main revenue source (so far) is CPC ads running on my sites. It's interesting to see how the advertisers are happy to see a .09 cpc average. That's the kind of number I hate seeing on my end. But I guess it's better than .00 Very helpful post and comments It’s nice to see the other side of the coin.

As a blogger my main revenue source (so far) is CPC ads running on my sites.

It’s interesting to see how the advertisers are happy to see a .09 cpc average. That’s the kind of number I hate seeing on my end. But I guess it’s better than .00

Very helpful post and comments

]]> By: Rock http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-473 Rock Wed, 07 Nov 2007 16:07:12 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-473 PPC is always tricky in the beginning. Most people set a budget and before they know it, they have blown it all in the first day and made nothing in return. I was one of those guys, lol. Basically wasted money with nothing to show for it. However, once you get the hang of PPC you can duplicate your success across multiple campaigns. PPC is always tricky in the beginning. Most people set a budget and before they know it, they have blown it all in the first day and made nothing in return.

I was one of those guys, lol. Basically wasted money with nothing to show for it.

However, once you get the hang of PPC you can duplicate your success across multiple campaigns.

]]> By: MP http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-470 MP Wed, 07 Nov 2007 14:15:51 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-470 I've been running $6k in ads on google for a couple month now and here's a couple quick things I learned: 1) Get specific on your keywords; the more generic, the more traffic you get, the more you spend, the less you convert. Also, use exclusion terms to avoid being on pages we don't want to be on. 2) Use time targeting; if you think people are shopping for your stuff at 4am on Tuesday, well, leave your ads running 24/7, but we've increased conversions by targeting the times of the day where our ads are most effective. (This also allowed us to increase our bids as we werent targeting big windows) 3) Initial results are better than later - the first few days Google seems to give you a greater weight and so we've seen very different numbers after a week of running ads. 4) Run ad variations and tweak your wording - compare to others that appear on your results page to see what they are saying to see how you might attract someone's attention. 5) Top of the page is not always the best converter; we've found a better conversion rate by sticking to middle of the column results and working on our ad wording. Be prepared to spend time on this - it can be a fulltime job managing your ads depending on your expectations and tracking needs. Goggle will suck up whatever you budget; tracking conversions is the only way to know just how effective your campaign is. I just love the emails from Google suggesting that I raise my budgets to $3,000 per day - "You are doing great! Now up your budget to $3k per day to get maximum exposure!". What a business. lol I’ve been running $6k in ads on google for a couple month now and here’s a couple quick things I learned:

1) Get specific on your keywords; the more generic, the more traffic you get, the more you spend, the less you convert. Also, use exclusion terms to avoid being on pages we don’t want to be on.
2) Use time targeting; if you think people are shopping for your stuff at 4am on Tuesday, well, leave your ads running 24/7, but we’ve increased conversions by targeting the times of the day where our ads are most effective. (This also allowed us to increase our bids as we werent targeting big windows)
3) Initial results are better than later - the first few days Google seems to give you a greater weight and so we’ve seen very different numbers after a week of running ads.
4) Run ad variations and tweak your wording - compare to others that appear on your results page to see what they are saying to see how you might attract someone’s attention.
5) Top of the page is not always the best converter; we’ve found a better conversion rate by sticking to middle of the column results and working on our ad wording.

Be prepared to spend time on this - it can be a fulltime job managing your ads depending on your expectations and tracking needs.

Goggle will suck up whatever you budget; tracking conversions is the only way to know just how effective your campaign is.

I just love the emails from Google suggesting that I raise my budgets to $3,000 per day - “You are doing great! Now up your budget to $3k per day to get maximum exposure!”. What a business. lol

]]> By: William Ryall http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-469 William Ryall Wed, 07 Nov 2007 13:07:07 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-469 If you want to be able to accurately track those campaigns then you can do so. Just create a carbon copy of the website and put it in a different domain/sub domain of the one you are using and then edit robots.txt so that it doesn't get indexed. CPM advertising is more fun than CPC, more things to tweak and more money to be made :). If you want to be able to accurately track those campaigns then you can do so.

Just create a carbon copy of the website and put it in a different domain/sub domain of the one you are using and then edit robots.txt so that it doesn’t get indexed.

CPM advertising is more fun than CPC, more things to tweak and more money to be made :).

]]> By: Money from Surveys http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-468 Money from Surveys Wed, 07 Nov 2007 12:48:14 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-468 Give it a few days and Google will work out you are getting a good deal and start increasing the CPC! I am cynical, but this is what happened to me on several campaigns, they get you on the low CPC and then raise it after a few days. Cat and Mouse game! Give it a few days and Google will work out you are getting a good deal and start increasing the CPC! I am cynical, but this is what happened to me on several campaigns, they get you on the low CPC and then raise it after a few days. Cat and Mouse game!

]]> By: Making Money » Making Money With PPC http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-465 Making Money » Making Money With PPC Wed, 07 Nov 2007 09:56:37 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-465 [...] Original post by Scott [...] […] Original post by Scott […]

]]> By: Wikillionaire http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-462 Wikillionaire Wed, 07 Nov 2007 09:07:00 +0000 http://www.wrevenue.com/2007/11/07/making-money-with-ppc/#comment-462 Keep posting PPC related as I'm trying to learn this. Thanks. Keep posting PPC related as I’m trying to learn this. Thanks.

]]>