Comments on: Adwords CPM Placement Targeting + YPN = Positive ROI

By: brokerlineup

brokerlineup — Fri, 25 Dec 2009 20:09:06 +0000

on my best converting website (eCPM of about $17) using your stats (which I think I’d be pretty close to as far as CTR) I’d have to be paying a $.25 CPM to break even with a 1.5% CTR from adwords. Then again, I’m monetizing the website with only adsense. I’m going to have to do some experimenting to see if I could either monetize the site better to get a better eCPM or shoot for getting a 25 cent CPM from adwords or another network.

By: Tony Frost

Tony Frost — Tue, 14 Jul 2009 13:42:44 +0000

@ Joy

I agree, but with organic seo, the big G could change the SERPS algorithm/secret recipe overnight and find your site has tanked.

It’s a fine balance between the two (seo & ppc) that only a true ninja warrior can master (the last bit I made up as I’m just a lazy bum!).

By: Joy

Joy — Thu, 12 Mar 2009 15:09:59 +0000

I think CPC and CPM have become very expensive and is becoming a risk game that could turn out to be very expensive indeed. Better optimize your website for natural search results.

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all iternal — Tue, 04 Dec 2007 05:54:29 +0000

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By: The Cock is back and Speed Linking Sunday |

The Cock is back and Speed Linking Sunday | — Mon, 19 Nov 2007 08:09:36 +0000

[…] Scott W of W Revenue dot com wrote a great post “Adwords CPM targeting and Yahoo positive ROI” […]

By: great008

great008 — Thu, 15 Nov 2007 05:04:30 +0000

oh ok thx for clearing that up. keep the great posts coming

By: Scott

Scott — Thu, 15 Nov 2007 05:00:42 +0000

“Now your saying affiliate sales are where the money’s at?”

No not at all. YPN is CPC based, not CPA. I get paid when a user clicks on a link (cost per click), not when a user buys something (cost per action). It is possible to make a lot of money with CPA based ads (especially through someplace like azoogleads), but in my case, I do far better with CPC.

By: great008

great008 — Thu, 15 Nov 2007 01:32:32 +0000

So now you take my advice to heart? LOL. Remember when you posted that you preferred Clicks over Affiliate Sales? Now your saying affiliate sales are where the money’s at? Remember i suggested that it would be profitable if you make an aff. page and drive traffic using Adwords and other methods? You said something like you didnt know much but have not had much success with it. Now it seems like your having a change of heart. Am i correct????

By: Scott

Scott — Thu, 15 Nov 2007 01:08:28 +0000

“Yahoo has been pretty strict on arbitraged traffic for the past year and a half.”

I’m not driving traffic to a junk landing page plastered with YPN ads. I’m using Adwords to drive traffic to one of our existing, functioning content-rich sites, which is traffic that’s highly targeted to the subject of the site, and I’m using YPN and other methods to monetize it just like any other publisher.