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Triggit: Easy Embedded Ads for Non-Developers

I’m at the Web 2.0 Expo this week in San Francisco. Last year, this conference sucked a bit, because it was just so much hype and no substance. This year, the bigger online players are here, the session talks are more useful, and now the hype has shifted a bit. Now, 90% of the buzz is about social media apps - everyone wants a piece. Since ‘99, the Internet has seen several booms, each of which resembles the gold rush, and this is no exception. Talk of the day is Facebook apps, Twitter (gag me if I hear one more person say “I’m going to go twitter that”, viral this that and the other.

There are some standouts though, some technologies that are really making life better for Internet entrepreneurs. Triggit is in that short list. It was featured in the Launch Pad session yesterday and won the audience vote for the best new business. Here’s what it does: embed one line of javascript in your blog or webpage, and you can then easily highlight text on your page via your web browser and make it a affiliate link, or drag and drop Adsense blocks onto your page (without having to create new ad units or edit code), or drag and drop youtube videos or flickr photos onto your page, all without having to mess with any code whatsoever.

Their marketing angle is ads, but it works well to embed all sorts of content right on the page, without even having to edit the post or go into the source. Their javascript sits on top of pages, and renders the page as it loads, without messing with your local content or database.

Triggit is for the masses, for people who just want to create content. Content creation apps have evolved, but monetization and advertising is lagging and is still difficult for those who don’t have any clue about backend, code, etc, so I think this is a hugely useful app.

Popularity: 28%

Friday, April 25th, 2008 at 3:04 pm and is filed under Web Business. If you like this post why not subscribe to my full text RSS feed. You can leave a response, or trackback from your own site.