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6 Things Google Won’t Tell You
Posted by Scott on 29th August, 2008 | 15 commentsPart of being a successful business owner and running five large sites means that I don’t blog for a living, hence the infrequent posts, though I do enjoy sharing what I’ve learned and hearing from you all as well. Stay subscribed and every now and then I’ll try to make it worth your while!
1) Embedding adsense ads within a content list on a page is a no-no (but often a profitable no-no). If you’re doing it, stop doing it and play nice if they give you a wrist slap. Don’t make Google mad.
2) Chitika Premium ad units might outperform Adsense, so test them.
3) Matt Cutts has no poker face and answers questions with his facial expressions. Go to conferences and ask him anything; he’s very nice and approachable. He won’t give you an answer verbally, but you’ll still get a decent answer nonetheless. Don’t get me wrong, Matt is a great guy, but us Internet entrepreneurs have to latch onto any helpful tidbits we can get!
4) Adsense placements with pretty, colorful backgrounds don’t work! They look too much like annoying banner ads! #0000FF links, #FFFFFF backgrounds, no borders, people! A/B test red links though.
5) There are out of the box ways to implement great SEO techniques without paying expensive consultants or trying to keep up with all the latest SEO techniques yourself. vBSEO is a great SEO product for vbulletin forums. After implementing it at TechIMO.com, our traffic doubled within 3 months and continues to grow rapidly. Also implement their Google sitemap tool.
6) Google.com’s new search suggestion is a great SEO keyword research tool. Type a keyword, and a box will appear with suggestions - the keywords are ranked from most to least searched.
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Friday, August 29th, 2008 at 6:01 am and is filed under Web Business. If you like this post why not subscribe to my full text RSS feed. You can leave a response, or trackback from your own site.
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Part of being a successful business owner and running five large sites means that I don’t blog for a living, hence the infrequent posts, though I do enjoy sharing what I’ve learned and hearing from you all as well
yes, I have followed your posts from day 1 .. you have a completely honest approach and it reflects through your writing…I am sure if you market your blog a bit harder it has a potential to become one of the best blogs on things related to internet in general…
btw I would love to have a mentor like you… Is it possible for you to share your AIM/Gtalk id?
Wow, I have seen the forum ad idea before but they include adding ads under and above the post. My friends have a few VB forums, I’ll forward this to them now.
I love tip #2. I’m going to have to try that on one of my forums.
interesting on tip #2. would that be some kind of add-on for forums?
Good to hear from you Scott.
Some nice tips there, will try and implement some on my adsense sites.
Jim
I’ve never tried embedding ads in content lists, but one of my sites has a link unit in the left hand navigation that looks remarkably like the navigation links!
No wrist slap from Google yet, but I do stay alert just in case.
Thanks for sharing
We will definitely try and remove the borders and colours from our Adsense ads on our clients sites. What you say makes perfect sense.
I agree with Row above your blog is easy to read and informative.
Will be checking out vBSEO with those types of results.
Thanks Goran
Thanks for the advice. I am going to try Chitika on my site
Number six is a great tip, I have been using search suggestion for that reason ever since I discovered it.
Hmmm, you are more handsome than Matt Cutts, he won’t tell ya that,
No he actually looks a lot like matt cuts but taller
It seems as though adsense is auctually just one big test to find the proper placement.
I’ve listened and attended a couple of Matt’s speeches and he doesn’t seem to give out a lot regards SEO. Tip #6 is great, cuts down basic keyword research time.
Hi Scott, By content lists, do you mean like an “archive page”? Not sure If I understood that correctly or not.
Thanks,
Jean